Sbe has announced that its founder, Sam Nazarian, has assembled a team of experts to launch The Estate Hotels & Residences, a new global network of luxury resorts and residential properties focused on functional and preventative medicine.
Nazarian has teamed up with businessman Tony Robbins, sbe’s partner and renowned musician Marc Anthony, and international strategist Richard Attias for this venture.
The Estate aims to lead the luxury hotel sector with a collection of resorts and urban preventative and longevity centers in key markets. This will be achieved in collaboration with Fountain Life, a leader in disease detection, prevention, and reversal, offering services that enhance vitality, extend healthspan, and combat aging.
This partnership will create the world’s largest network of longevity-focused resorts and residential properties, all driven by a commitment to functional and preventative medicine.
Source: sbe
By 2030, The Estate Hotels brand plans to expand to 15 luxury hotels and residences and establish 10 urban preventative medicine and longevity centers, totaling 25 centers in partnership with Fountain Life.
The first four Estate Hotels & Residences are slated to open in 2026, with locations in St. Kitts, the UK, Trento in Northern Italy, and Montreux, Switzerland, followed by future sites in Miami and the GCC.
Additionally, the first longevity and preventative medicine center will open in Los Angeles at Century Plaza in the latter half of 2025.
The Estate will also collaborate with Clinique La Prairie, a world leader in longevity for over 90 years, under the leadership of CEO Simone Gibertoni. Together, they will introduce the ‘Longevity Hub by Clinique La Prairie’ in select urban locations, offering premier holistic treatments alongside their longevity supplements, ‘CLP Holistic Health.’
Nazarian remarked: “In 2006, I created SLS Hotels, a brand that was both relevant and disruptive to the lifestyle industry. Back then, lifestyle was about ‘access’; today, luxury is about ‘longevity’. The Estate will set the standard for luxury. In 2024, we’re once again disrupting the market by bringing together global leaders, fostering a platform for innovation, and giving these ideas the scale they deserve. We are not just building medical hotels – we are creating luxury hotels, residences, and urban clinics that are committed to transforming lives.”
He continued: “It’s a to collaborate with icons I’ve long admired, who share the same vision. Tony, Marc, and Richard have led remarkable, globally influential careers built on excellence, philanthropy, and love. I couldn’t be more excited to embark on this journey with them.”
Earlier this year, Nazarian introduced Project HQ Hotels & Residences, a new ‘smart lifestyle’ hotel brand designed for Millennial and Gen Z travelers.
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