Berlin, Germany – Hotel bookings during Oktoberfest are pouring into Munich and are set to account for 32% of the host city’s reservations this autumn. This is according to new data from SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, which analysed forward bookings during the world’s most iconic beer festival celebrated in Bavaria within southern Germany.
SiteMinder’s data also reveals that, during the festival from 21 September to 6 October 2024, room rates for hotels and other accommodation properties in Munich have reached an average of €416 – 59% higher than the city’s average daily rate of €261 this autumn and, notably, 138% above the city’s average of €175 for the year-to-date. Additionally, the booking lead time for stays during Oktoberfest has lengthened, reaching 128 days compared to 125 days in 2023.
The rise in bookings and room rates in Munich during Oktoberfest underscore the festival’s significant impact on local tourism. With travellers securing their rooms in the city further in advance than last year, local hotels and other accommodation providers would do well to seize this opportunity by optimising their revenue strategies dynamically and in tune with the demand in real-time. Clemens Fisch, Regional Director for DACH at SiteMinder
Adds Fisch: Oktoberfest’s widespread appeal, especially among international travellers, reflects the strengthened demand for hotel bookings centred on popular events. To stay ahead, local hotels should capitalise on the momentum surrounding Munich’s two-week festival by offering upgrades and tailored package deals for guests eager to immerse in the celebrations. Doing so not only boosts their bottom line, but also makes the festival more exciting and memorable for their guests.
Hotel rates across southern Germany have also increased during this year’s Oktoberfest. Alongside Munich, the average daily rate has reached €353 in key cities, including Augsburg, Regensburg, Garmisch-Partenkirchen, Stuttgart and Karlsruhe. This is remarkably higher than the year-to-date average of €162 across all cities and the autumn rate of €232.
Meanwhile, as Oktoberfest kicks off this September, travellers from the Netherlands are leading the surge in international arrivals at German hotels, followed by travellers from the UK, US, Switzerland and Italy. Italian tourists, in particular, are expected to arrive in droves during the famed ‘Italian weekend’ of the festival.
— Source: SiteMinder
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 120 million reservations worth over US$50 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415
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