For event planners, speed and convenience is everything. When they’re considering venue space, they need immediate answers and a smooth, hassle-free experience. Venues that can provide this quickly often find themselves with a significant competitive edge.
The old way of managing enquiries, with endless back-and-forth, manual calendar checks, and frustrating delays doesn’t cut it anymore. To unlock more bookings and create a truly standout client experience, venues need to embrace real-time availability.
Let’s explore why real-time availability is so important for your venue and how it can help you get more enquiries and turn them into successful bookings.
The hidden costs of venue delays
Consider the typical journey of a venue enquiry. A potential client reaches out, perhaps through an email or a phone call. Your team then embarks on an internal process of checking calendars, cross-referencing existing venue bookings, and confirming space configurations before they can even begin to draft a response. This often involves:
- Manual information gathering: Pulling data from disparate spreadsheets, shared calendars, or even physical booking sheets.
- Time-consuming communication: Back-and-forth emails or phone calls within your team to confirm all aspects of availability.
- Lost opportunities: While your team is busy with internal checks, a competitor may be providing instant answers, potentially capturing the client’s interest (and booking)
Every minute spent on these manual steps is a moment where a potential venue booking could slip away. Research shows 70% of consumers prioritise real-time updates when choosing a service provider. In other words, being the first to provide clear, accurate information often means being the first to secure a venue booking.
Why live availability is a venue game-changer
Real-time availability streamlines operations to meet modern demands. Here’s why it’s becoming essential for venues looking to thrive:
- Faster decisions, faster bookings: When an event organiser can instantly see that your venue space is available on their desired date, they’re much closer to committing. Real-time availability empowers them to make quicker decisions, which directly translates into a shorter sales cycle. Systems integrating real-time updates have been shown to increase bookings by 18-20%, with conversion rates potentially increasing by 35% when clients have access to real-time information.
- Enhanced client experience: Offering immediate responses and clear visibility into your venue availability creates a professional first impression. It shows you value a client’s time and are equipped to handle their event needs efficiently, building trust from the very first interaction.
- Reduced administration: Free up your sales team to spend less time on basic availability checks and more time building relationships, upselling tailored packages, or nurturing venue leads. Real-time availability offloads much of the repetitive administrative burden, allowing your team to focus on high-value activities.
- Improved accuracy and fewer errors: Manual processes are inherently susceptible to human error. A system with real-time updates ensures that your availability is always current across all channels. Organisations report a decrease in booking errors by up to 75% using real time availability, leading to fewer cancellations and increased trust. This means no more frustrating double-bookings or quoting for unavailable space.
- Optimised space utilisation: With a clear, always-on view of your inventory, you gain a deeper understanding of venue booking patterns. This can help you identify slow periods, incorporate promotions to fill gaps in your function diary, and ensure all event spaces are being used to their maximum potential.
Making real-time availability a reality for your venue
Adopting a system that supports live availability doesn’t have to be a daunting task. Many venue management platforms with live venue availability like i Vvy are designed to integrate seamlessly into your existing workflows, acting as a central hub for all your event operations.
Consider venue booking software that allows you to:
- Manage all your venue spaces and booking details in one central place, ensuring that a booking for one room instantly reflects on the availability of connected spaces.
- Offer live availability directly on your website or through a marketplace, allowing potential clients to browse and even submit enquiries or bookings themselves, round-the-clock. This means your venue is “open for business” 24/7, capturing enquiries even outside of traditional office hours.
- Automatically generate quotes and contracts based on real-time availability and pre-defined pricing rules, eliminating manual calculations and speeding up the venue proposal process.
- Provide reporting with real-time data, giving you actionable insights into booking trends, peak times, and revenue opportunities.
Real-time results, faster venue bookings
Real-time availability revolutionises your venue team’s approach to event sales, making it more efficient and focused on clients than ever before. With immediate access to availability, you can respond to the needs of today’s fast-paced event planners. The outcome? Increased confirmed bookings and a thriving, profitable business.
About iVvy
Established in 2015 on Australia’s Gold Coast, iVvy expanded globally with a head office in Australia and regional offices in the US, the UK, South Africa, and Vietnam. IVvy’s Sales & Catering software is helping the hospitality industry turn inquiries into confirmed bookings faster, enabling them to deliver a better attendee experience across 18 countries.
To learn more about iVvy and our product suite, visit ivvy.com
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