TFE Hotels has officially launched its premium extended-stay brand, A by Adina, in Europe, marking a major milestone in the company’s expansion strategy. The first European property, A by Adina Vienna Danube, opens in Austria’s capital, offering a new level of luxury in apartment-style accommodations that combine independence with high-end hotel services.
The European debut of A by Adina comes as TFE Hotels continues to strengthen its presence across the continent through its established Adina Hotels brand and its tech-enabled concept, MM:NT. With seven new Adina properties opened in recent years across Austria, Switzerland, and beyond, the group is now turning its focus to the premium segment.
Speaking on the expansion, TFE Hotels Europe’s newly appointed CEO, a hospitality veteran with over 30 years of experience across the US, UK, Rwanda, and the Netherlands, expressed enthusiasm about the brand’s trajectory. “This is an exciting time to introduce A by Adina to the European market,” the CEO said. “We’re creating a new benchmark for travellers who seek the comfort of apartment living with the service and elegance of a boutique hotel.”
Premium Comfort in the Heart of Vienna
A by Adina Vienna Danube delivers a unique hospitality experience, tailored for business travellers, expatriates, and families seeking stylish, long-stay accommodations. Located in contemporary Vienna and just minutes from the historic city centre, the hotel offers sweeping views of the Austrian capital and easy access to landmarks including Europe’s oldest amusement park and the city’s green spaces.
The property’s design blends Australian aesthetics with local architectural influences. Natural materials, open-plan layouts, and earthy tones create a calming, upscale atmosphere. The hotel’s interior was conceived by BWM Designers & Architects, while the fourth-floor wellness and social areas were designed by LABVERT, a Vienna-based studio.
Among its standout features is a private heated infinity pool with panoramic city views, a state-of-the-art gym, a yoga studio, and a member-exclusive wellness area that includes saunas and an infrared cabin. These facilities reflect the brand’s commitment to understated luxury and guest wellbeing.
Culinary & Social Hub: Lottie’s
On the fifth floor, guests can unwind at Lottie’s, the hotel’s onsite restaurant and bar led by chef Theodoros Avgenikou. Lottie’s offers a curated food and beverage experience focused on elevated simplicity, with shareable plates, artisan cheeses, and inventive cocktails such as an Old Fashioned with smoked eucalyptus and a tropical lychee spritz.
Designed as a social hub, Lottie’s brings together the best of European and Australian culinary traditions in a laid-back, refined setting. The venue aims to become a destination in its own right for guests and locals alike.
A Seamless, Tech-Enabled Guest Experience
TFE Hotels is also integrating advanced technology across its offerings to personalise and streamline the guest journey. Guests can enjoy AI-powered services, from booking and check-in to in-room controls and concierge requests.
This tech-forward approach is exemplified by the group’s innovative MM:NT brand, which debuted with MM:NT Berlin Lab. Described as the world’s first public “beta” hotel, MM:NT Berlin invites guests to co-create their hospitality experience, with every stay contributing to the evolution of the brand. With fully digital hosting and a mobile-first design, MM:NT gives guests control over check-in, room access, and more via a web-based app.
The MM:NT concept strips back complexity to focus on what today’s traveller truly values. Guests choose from three room sizes—Little, Middle, and Big—with each space offering clever design, smart storage, and access to essentials on demand. From hairdryers and robes to toasters and extra pillows, everything is available when needed, without unnecessary excess.
Looking Ahead
With the opening of A by Adina Vienna Danube, TFE Hotels positions itself at the forefront of the premium extended-stay market in Europe. The brand promises to deliver a lifestyle-driven experience that balances luxury, independence, and modern convenience—targeted especially at young professionals and discerning travellers.
“This is just the beginning,” said the CEO. “We’re building something special with A by Adina. Our goal is to set new standards for premium long-stay travel, and Vienna is the perfect launchpad for that vision.”
The Vienna opening marks a significant step in TFE’s broader European ambitions, setting the stage for further rollouts of both A by Adina and MM:NT across the continent.
Hotel website
A by Adina Vienna Danube
Wagramer Str. 2
Wien, 1220
Austria
+43 1 48867630
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