LONDON – Skyscanner, a global leader in travel, launches its Travel Trends 2026 report showcasing the seven key trends which will define travellers’ behaviour in the coming year and outlining the big trends shaping the future of travel.
In 2026, travellers are curating trips that feel more in tune with who they are and what they love. With the cost of living still top of mind, trips in 2026 are being built with purpose. They’re shaped around passions, priorities and a personal sense of ‘worth it’.
Skyscanner’s 2026 Travel Trends report shows how travel is about to get more personal than ever. Whether it’s building a trip around a must-stay ‘destination hotel’, getting lost in a new favourite book on a reading retreat, incorporating a beauty routine into their travel itinerary or bringing the whole family along for the journey, travel will become more curated, grounded and unique. Bryan Batista, CEO Skyscanner
The report combines Skyscanner’s own data with global consumer research and insights from renowned brands including Reddit, Malin and Goetz, All Trails and Penguin Books to identify the seven trends shaping travel in 2026.
The seven trends shaping travel in 2026:
Glowmads
01. The Beauty Trend
Beauty rituals will shape how – not just where – we travel.
27% of UK travellers want to experience local beauty culture and 21% say that they’re influenced by TikTok and social media [1]. In 2026, skincare and beauty routines will move beyond social feeds and into real-world travel behaviours. From inflight skincare routines to visits to iconic local beauty retailers to buy cult products, beauty becomes part of the itinerary. While Seoul continues to grow as a global symbol of beauty culture, this trend is less about where to go, and more about how beauty shapes the way people travel.
Shelf Discovery
02. The Food Trend
Culinary tourism is swapping restaurant reservations for supermarket safaris.
43% have explored local supermarkets abroad [2].
To “eat like a local” now means heading to the snack aisle. From Tokyo vending machines and 7-Eleven Slurpees to Iceland’s geothermal baked bread, gastro-tourism is changing. How people travel for food is now part cultural deep dive, part budget hack, offering a unique glimpse into local life that’s affordable and authentic.
Altitude Shift
03. The Mountain Trend
From snow to stillness, travellers are chasing year-round alpine escapes.
71% of travellers are considering or planning a mountain escape for summer or autumn 2026 .[3]
In 2026, travellers will be heading for higher ground – literally. Travellers are heading to higher ground – not just for the ski slopes, but for serenity too. From the Dolomites to Annapurna to the Canadian Rockies, alpine escapes worldwide are luring people year-round for off-peak peace. Skyscanner has seen an increase of 103% globally YoY of hotel bookings using our “Room with a mountain view” filter. [4]
Bookbound
04. The Literature Trend
Writing new chapters on how to escape, reconnect and restore.
Almost half of travellers have booked, or would consider, a trip inspired by literature .[5]
Whether it’s tracing the footsteps of fictional heroes, planning a slow holiday around a reading retreat or chasing the world’s most beautiful bookshops and libraries, people are choosing travel and literature to escape, reconnect and restore. This trend is translating onto how people are searching for hotel bookings, with the use of Skyscanner’s “library” filter up 70% globally YoY. [6]
Catching Flights and Feelings
05. The Solo Trend
Meeting matches, mates and maybes on the move.
More than a third (39%) of travellers have gone, or considered going, overseas specifically to meet new people e.g. for friendship or dating [7].
As dating habits shift and “catch-up friends” become a thing, more travellers are swapping swipes for real-world sparks – from meeting matches in faraway cities to dating overseas to finding a travel buddy on the road. The trend is highest amongst Gen Z and Boomers and hotel bookings using the “solo” filter has jumped 83% globally YoY. [8]
Family Miles
06. The Family Trend
Multi-gen trips and family memory making are on the rise.
16% have travelled with their family, including multi-generational journeys. [9]
Multi-generational travel is on the rise – not just to share costs, but to reclaim time together and create long-lasting memories between parents, kids and grandparents. With budget a factor and many 20-somethings living at home, families – especially younger generations – are getting creative about how and where they travel.
Destination Check-in
07. The Hotel Trend
Hotels are the main event, shaping where and why we travel.
27% have stayed in accommodation that’s part of the travel experience or destination itself. [10]
More than ever, travellers are choosing where to go based on where they want to stay. Hotels are no longer a place to just bed down – they’re the destination itself. From stunning architecture to transportive design to the overall vibe, travellers are prioritising unique stays. And as younger travellers (and their social feeds) fuel the dupe obsession, unusual accommodation is redefining what it means to “travel the world” without the long-haul flight.
The Future of Travel
The future of travel Is curated, considered and cleverer than ever before. With 84% saying they’ll go abroad as much – or more – in 2026 vs 2025 [11], travellers will be stretching their budgets to make room for richer, more rewarding experiences.
AI is set to shift from assistant to agentic, where multiple systems work together to solve complex traveller needs, from trip inspiration to in-the-moment support. It’s not just an evolution – it’s a whole new operating system for travel.
Social and search are now the go-to tools for inspiration, research and planning. As search grows smarter, social platforms are reshaping the inspiration phase by surfacing trending spots, niche experiences and recommendations in a way that feels personal and fun.
We also expect a growing number of travellers to dodge the crowds and peak seasons, as over-tourism is felt in many parts of the world. Still, old habits linger. Over three-quarters of travellers (77%) revisit the same destinations for at least 20% of their holidays, often because they don’t know where else to go .[12]
[1] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[2] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[3] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[4] Data compares global hotel redirects on Skyscanner using the ‘room with a mountain view’ filter between 1 June 2024 – 31 May 2025 and the same period the previous year (1 June 2023 – 31 May 2024).
[5] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[6] Data compares global hotel redirects on Skyscanner using the ‘library’ filter between 1 June 2024 – 31 May 2025 and the same period the previous year (1 June 2023 – 31 May 2024)
[7] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[8] Data compares global hotel redirects on Skyscanner using the solo filter between 1 June 2024 – 31 May 2025 and the same period the previous year (1 June 2023 – 31 May 2024).
[9] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[10] These are the UK results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[11] These are the global results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
[12] These are the global results from a global survey of 22,000 travellers, conducted by OnePoll in June–July 2025.
About Skyscanner Partners
Skyscanner is a global leader in travel connecting over 100m users in 180 countries and 30+ languages to more than 1200 flight, hotel and car hire partners every month.
Skyscanner’s global audience provides unrivalled reach into geographies and deep insight into traveller search and redirect behaviour in almost every market. Skyscanner’s app, desktop and mweb metasearch platforms offer next generation, best-in-class brand and performance capabilities to deliver on partners’ strategic priorities. Skyscanner is using the latest technology to build dynamic distribution and advertising solutions to connect businesses with highly qualified audiences, using real-time, actionable intelligence.
Founded in Edinburgh in 2003, Skyscanner has offices worldwide, in Asia-Pacific, Europe and North America. Skyscanner is committed to helping shape a more responsible future for travel in collaboration with our partners, so that every traveller can explore our world effortlessly for generations to come.
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