Scandic Victoria Florø — Photo by Scandic
On December 1, 2025, the Comfort Hotel Victoria in downtown Florø will change its name to Scandic Victoria Florø. The Helle family, which currently owns the hotel, will continue to operate under the Scandic brand according to a franchise agreement. The hotel will be Scandic’s 19th franchise hotel – an important part of the company’s long-term growth strategy.
At the end of 2025, Scandic will open Scandic Victoria Florø, which will be the company’s first hotel in Norway’s most westerly city. Florø is known for its natural beauty and robust business community, making the city an attractive destination for business and leisure travelers alike. The Helle family, who signed the franchise agreement with Scandic, will continue to operate the hotel, and they have ambitious plans to continue developing it under the Scandic brand.
Today, Scandic has 18 franchise hotels in Sweden and Norway, and Scandic Victoria Florø will be the 19th franchise in the company’s portfolio. Franchise hotels are important to Scandic’s growth strategy for 2030.
The long-term franchise agreement with the Helle family will strenghten Scandic’s presence in western Norway and Florø. In recent years, the hotel has undergone a comprehensive upgrade, and today it offers 97 rooms and meeting capacity for up to 150 people.
Within the framework of Scandic’s growth strategy for 2030, which was presented at the company’s capital markets day earlier this year, Scandic’s goal is to add 40 to 50 new hotels and 10,000 rooms, with about 70 percent expected to be in the Nordic countries. Establishing franchise hotels is a key element in enabling expansion in new destinations.
Hotel website
Scandic Victoria Florø
Markegata 43
Vestland, 6905
Norway
+47 57 75 25 55
VestlandNorway 
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