BANGKOK – The Pacific Asia Travel Association (PATA) has released the first edition of Tourism in Focus, a new series of monthly publications designed to capture key tourism trends and developments across the Asia Pacific region and present such crucial information in a concise, accessible format.
Published under the tagline ‘Insights for a Meaningful Pacific Asia Tourism Economy’, the series delivers timely, data-driven intelligence on how travel and tourism is shaping national economies and industry priorities. It will inspect a wide range of tourism segments, including activity-based, cultural, experiential, health and wellness, special interest, and purpose-driven tourism.
It is with pride that I introduce the Tourism in Focus series. This initiative, crafted in alignment with the Association’s Strategy 2030, enhances PATA’s commitment to equipping members and the wider industry with knowledge of emerging trends, innovations, and opportunities that will shape the future of travel and tourism. With each edition, Tourism in Focus will present insights shared by a diverse range of PATA partners and expert members, reflecting the richness of perspectives across our network. By working together, we aim to keep the industry informed and ready for what comes next.PATA CEO Noor Ahmad Hamid
The debut edition, titled The Future of Travel is Personal, Playful, and Profound: What Marketers Must Embrace Next for Travel, was produced in partnership with Tripadvisor, a long-time PATA partner and one of the world’s leading online travel platforms.
The complimentary publication is now available on the PATA Catalog and can be accessed via the following link: www.pata.org/research-q1v63g6n2dw/p/tourism-in-focus-july-2025
About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research, and innovative events to its member organisations, which include government, state and city tourism bodies; international airlines and airports; hospitality organisations, educational institutions, and thousands of young tourism professional (YTP) members across the world. The PATA network also embraces grassroots activism of PATA Chapters and Student Chapters, which organise travel industry training programmes and business development events around the world. Thousands of travel professionals belong to 32 local PATA Chapters worldwide. Hundreds of students are members of 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts, and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices around the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has an office in Beijing. Visit www.PATA.org.
Phimphika Artthakhan (Fon)
Manager – Strategic Partner Relations, PATA
PATA
View source
Please visit:
Our Sponsor