Dublin & Denver — P3 Hotel Software, a leading innovator in hotel booking solutions, has set a new benchmark for rapid deployment in hospitality technology with the successful implementation of its enhanced Custom Booking Engine for Cabinn Hotels in Denmark and Sunborn Hotels in Finland. Both hotel groups faced urgent migration challenges after their previous booking engine providers announced service discontinuation — and both transitioned to P3’s advanced, OPERA Cloud–integrated solution in record time.
It was essential for us to ensure our flagship product could be deployed quickly without sacrificing quality. We set a goal to get our Custom Booking Engine live with new customers within three months — and we achieved that with both Cabinn Hotels and Sunborn Hotels, maintaining the quality standards we’re known for. Phelim Pekaar, CEO of P3 Hotel Software
Fast, Seamless Migration
Cabinn Hotels, which operates 13 properties across Denmark, faced a particularly urgent transition. With limited notice before their previous system shut down, the team sought a partner capable of delivering both speed and OPERA integration.
We had to find somebody fast — ideally someone who already knew OPERA and OHIP. We found P3 and went live in just three months. It was a big and quick shift. Mie Tedaldi Lohse, PMS Specialist at Cabinn Hotels
Within 90 days, all 13 Cabinn Hotels were fully operational on P3’s platform — a testament to both the efficiency of P3’s implementation process and the intuitive design of its booking engine.
Sunborn Hotels underwent a similarly smooth transition.
We chose P3 because of their deep integration with OPERA Cloud — that was a key factor. The booking engine has worked flawlessly, with no downtime since launch. Rami Heino, Business Development and Revenue Manager at Sunborn Hotels
Significant Revenue and Engagement Gains
Cabinn Hotels has reported remarkable performance improvements since adopting P3’s Booking Engine, including the ability to match OTA pricing and rate rules — a shift that has driven measurable revenue growth. In just nine months, direct bookings increased 93%, fueled by greater guest engagement and a more modern, visual booking experience.
Guests are now taking the time to read about the properties and view room photos, said Lohse. We didn’t change the content — but suddenly, people are engaging with it. It’s been a huge difference.
Operational Efficiency for Business Travel
For Cabinn Hotels, P3’s integrated negotiated rate functionality has streamlined corporate booking processes, allowing teams to manage permissions and rate structures directly within the system. It’s a big success, Lohse added. The more we can do directly in the platform, the easier it is to provide support and identify issues.
Sunborn Hotels also benefited from enhanced back-office flexibility, gaining the ability to self-manage add-ons and packages without relying on vendor intervention. Previously, we had to email the provider for every small change, said Heino. Now, we can manage everything ourselves — it’s modern, efficient, and up to date.
Superior Support and Reliability
Both hotel groups cited P3’s customer support as a key differentiator. The P3 support team responds very quickly, and the support portal is easy to use, Heino noted. This proactive partnership approach, combined with platform reliability and zero downtime, has reinforced trust and ensured seamless continuity for hotel operations.
Future-Ready Digital Infrastructure
By transitioning to P3’s Custom Booking Engine, Cabinn and Sunborn Hotels have strengthened their digital foundations and future-proofed their operations. The enhanced platform’s deep OPERA Cloud integration and responsive, user-friendly interface position both brands for sustained growth in an increasingly digital marketplace.
These success stories show that speed and quality can coexist in large-scale software deployment, Pekaar said. Our Custom Booking Engine allows hotels to move fast, stay connected, and deliver superior guest experiences.
For more information about the P3 Custom Booking Engine, please visit our website at www.p3hotels.com or contact [email protected].
About P3 Hotel Software
P3 Hotel Software is a leading provider of advanced booking solutions for the hospitality industry. We are dedicated to helping hotels and resorts enhance their guest experiences and streamline operations through innovative technology. Our suite of products, including the P3 Essential and Custom booking engines, is trusted by top hotel brands worldwide to deliver exceptional service and drive revenue growth.
For more information about P3 Ancillary and other P3 Hotel Software products, please visit www.p3hotels.com or contact our Sales & Marketing team at [email protected].
Andrea Mane
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