As the founding brand of Accor, Novotel has been at the forefront of hospitality innovation for more than half a century. Today, with 600 hotels in 68 countries and a strong global pipeline, Novotel remains a driving force for Accor, demonstrating high profitability and visibility, leading through innovation, sustainability and positive impact. Novotel remains at the forefront of hospitality, shaping the future while maintaining its core values, crafting unique experiences – such as the newly launched Novotel Legendary Rooms worldwide offering guests an immersive PSG experience like never before – serving both business travelers and families eager to share quality moments while contributing to the health of our planet.
Novotel’s innovative spirit drives us as we grow with purpose, striving to have a positive impact on the lives of our guests, teams and the world around us. By enhancing guest experiences and embracing modernity, we continue shaping the future of hospitality, consciously embracing choices that help our guests, teams and partners live their best life every day. Our commitment to everyday excellence solidifies Novotel as a leader in the midscale market. Jean-Yves Minet, Global Brand President, Midscale & Economy brands, Accor
How Novotel Stands as a Testament to Innovation and Continuous Growth in 3 words:
Innovation: Adapting to Change, Leading Through Innovation
At the core of Novotel’s philosophy is innovation, it is in the name – ‘Novo’ (Novel, New) ‘Tel’ (hotel). Accor’s Midscale segment, and particularly Novotel as Accor’s founding brand, lies at the heart of the Group’s history, beginning with the opening of the first Accor hotel, Novotel Lille, in 1967. Established with a bold vision to create a European alternative to the U.S. motel concept, Novotel redefined hospitality by blending comfort, business, and leisure for families and professionals alike, conceived to serve the needs of the family-focused professional. From its start, the brand has prioritized modern, intuitive designs that balance practicality with comfort, innovation with purpose. Every element of Novotel is crafted to offer a balanced stay experience: from flexible workspaces that promote productivity to relaxed dining areas perfect for gatherings with loved ones.
Today, innovation still guides the brand, driving new ideas and concepts to serve and inspire guests:
- First of its kind – Paris Saint-Germain’s stadium, Parc des Princes, features “La Suite Novotel by ALL.com”, the first-ever permanent hotel room inside a European football stadium. An innovative achievement of vision, design, architecture and experience exemplifies Novotel’s commitment to providing unique and unforgettable guest experiences and setting a new benchmark in the world of hospitality. Taking it a step further, Novotel has recently launched Novotel Legendary Rooms worldwide, combining Novotel’s unique positioning with the storytelling of eight legendary PSG players.
- Forward-thinking design – Intuitive room designs by forward-thinking interior designers, blending business with pleasure, contributing to wellbeing and efficient space use. To bring the brand’s modern style to life, Novotel collaborated with four international design studios to create a collection of distinct hotel concepts. The four designs ensure a signature hotel experience, creatively transforming the hotels with a distinct vision of modern hospitality for today’s traveler.
- Value of Connection – Connection is at the heart of the brand. The MEETING BY NOVOTEL program for business and MICE clients, is an exemplary model of sustainable and efficient meeting planning, underscoring Novotel’s continued innovation in catering to business needs. Equally, Novotel celebrates personal time with family and friends, world-renowned as one of the most family-friendly hotel brands.
- Wellbeing by design – Novotel has the Group’s most extensive portfolio of gyms and pools worldwide, serving the everyday wellness practices of its guests. Initiatives like the Slow Food Bar, wellness and mindfulness programs, and family-friendly amenities further reinforce Novotel’s commitment to promoting life balance and wellbeing in every aspect of a guest’s stay.
- Stay longer – Novotel Suites, and most recently, Novotel Living, are designed for longer stays and balanced ‘workations,’ transforming guest stays by incorporating co-living comforts and social hubs.
Impact: Expanding Markets, Preserving Brand Excellence
Novotel is an impact brand, known across the globe. The brand’s expansion into new markets is driven by the commitment to maintaining service consistency and brand integrity while adapting to unique cultural environments. Today, Novotel delivers a compelling combination of high volume, high profitability, and exceptional visibility, bolstered by robust brand recognition worldwide. Strong ROI opportunities also include mixed-use projects combining a Novotel hotel with extended stay (Novotel Living), branded residential (Novotel Residences), coworking (Wojo) or in combo with an economy brand (such as ibis).
Some concrete proofpoints illustrating Novotel’s global growth:
— Source: Accor
Sustainability: At the Core, Novotel’s Commitment to a Better World
Sustainable practices are integral to Novotel’s operations, from reducing plastic use to advocating for sustainable food choices. These initiatives reflect Novotel’s dedication to making a positive environmental impact, resonating significantly with travelers, businesses, partners and Heartists® seeking purposeful brands that champion conscious choices that make a positive impact.
Starting a wave of change, Novotel’s commitment to sustainability includes:
- Positive Impact on Oceans – Following a longstanding commitment to support the wellbeing of its guests, Novotel signed a three-year agreement with World Wide Fund for Nature (WWF) to champion the wellbeing of the oceans through science-based action and conservation projects. Under the three-year partnership, WWF France is providing technical expertise to Novotel, helping its hotels worldwide to have a positive impact on the ocean, challenging and guiding the brand and its properties throughout many aspects of its operations. Novotel’s sponsorship of several critical WWF ocean-related conservation projects across the world is already ensuring positive impact on this critical environment.
- Leading Sustainable Innovation – This partnership has resulted in new sustainable seafood guidelines for Novotel hotels worldwide. Novotel is leading the way, committing to ambitious sustainable F&B initiatives launching in 2025, prioritizing the wellbeing of its guests and the world around and making healthier and more sustainable choices easier.
Novotel’s Vision for the Future: Better choices today for positive impact on tomorrow
Novotel is a brand with longevity, consciously innovating and evolving to meet guests’ needs and striving to have a positive impact on people and the planet. Novotel reflects Accor’s core mission to shape the future of hospitality, delivering quality experiences that resonate with today’s global traveler and supports their choices and ambitions.
Looking ahead, Novotel aims to continue its legacy of innovation, enhance its sustainable practices, and stay committed to helping guests find balance, wellbeing and longevity in their lives. Future projects and expansions are designed to enhance guest experiences, promote sustainability, and address evolving travel trends. Novotel’s strategic vision ensures it remains a front-runner in the midscale market, solidifying its reputation as a leader dedicated to creating purposeful and impactful guest experiences.
About Accor, a world-leading hospitality group
Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,600 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.
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