KIRKLAND, WA — Noble House Hotels & Resorts (Noble House), the family-owned hospitality group known for its approachable luxury hotels in awe-inspiring destinations, today announces a comprehensive brand refresh that includes a new logo and website, as well as a new website for the group’s 3 MICHELIN-Key resort, Little Palm Island. The reimagining of the award-winning Noble House brand—just named one of the nation’s top hotel brands by Travel +Leisure—reflects the company’s continued growth, next-generation leadership, and ongoing commitment to designing meaningful stays that are deeply rooted in place, powered by people, and shaped by family.
Founded in 1981 by hospitality pioneer Pat Colee, Noble House has spent more than 40 years building a collection of 29 independent properties across North America, including America’s only private island resort, three full-service marinas, and a robust portfolio of award-winning restaurants, bars, and curated guest experiences.
At Noble House, our growth has never been about scale for the sake of scale. It’s always been about building emotional connections and sanctuaries that reflect the culture of their surroundings and the spirit of the people who bring them to life. Our brand refresh celebrates that ethos, while setting a clear and confident tone for the future. Scott Colee, Chief Marketing Officer, Noble House Hotels & Resorts
RENOVATIONS & ACQUISITIONS
The rebrand comes at a time of exciting growth as Noble House welcomes a new property to its portfolio—a 96-room $100 million project in Paradise Valley, Ariz., opening in fall 2027. Simultaneously, Noble House has invested in a strategic evolution across its portfolio, including a multi-year renovation of Ocean Key Resort & Spa, located at the iconic “0 Duval Street,” in Key West. Executed by Integrated Architecture, Rossi Architecture, with interiors by Area 600, Noble House’s internal design team, the new lobby will be a whimsical and sophisticated tribute to the colorful spirit of Key West. It will feature patterned fabrics, a color palette of corals and jewel tones, and signature bird motifs that connect legacy elements with a modern guest experience.
The Area 600 team, led by Director of Development Katy Clark and Interior Design Associate Erin Weiner, also breathed new life into the historic Chatham Inn Relais & Châteaux property in Cape Cod. Built into an over-100-year-old home, the team preserved historic details, such as the signature marble fireplace. The lobby, bar, and onsite Michelin-starred restaurant, Cuvée, all saw a full redesign inspired by the historic property’s surroundings, now showcasing a color palette that ranges from sunny sand-tones, to warm and rich sunset hues, and dramatic “dusky sea” blues.
NEW PROGRAMMING
Each Noble House hotel and resort is designed to integrate into its destination not only aesthetically, but socially through local partnerships, environmental initiatives, and immersive guest offerings. This October, the group will launch the inaugural installment of The Great Plates Expedition: Culinary Adventures—a new experiential series that pairs nationally recognized chefs with Noble House destinations to craft immersive culinary journeys rooted in outdoor exploration and regional ingredients. The first edition will take place in partnership with Oregon-based outdoor chef Adam Glick at Headlands Coastal Lodge & Spa in Pacific City Oregon.
VISUAL IDENTITY
The new Noble House identity was developed in-house by Creative Director Stephanie Ward, CMO Scott Colee, and VP of Marketing Andrew Ladd. The new branding features rich, warm tones; tactile, editorial-inspired typography; and a refined visual personality that captures the entrepreneurial spirit and heart of the brand. Noble House leaned into personality, depth, and storytelling, resulting in a visual identity as distinct and dimensional as the hotels themselves.
We weren’t trying to reinvent who we are, we were amplifying the legacy we’ve built, said Colee. My family started this company with a dream and a deep respect for place and people. Today, as the next generation steps forward, we’re honoring those roots while embracing a fresh vision. The soul of Noble House is still the same, it’s just shining a little brighter.
For more information on Noble House Hotels & Resorts and the refreshed brand identity, visit noblehousehotels.com and follow the boutique hotel brand on Facebook and Instagram.
About Noble House Hotels & Resorts
The Noble House Hotels & Resorts portfolio is a collection of 29 luxury and upscale hotels, resorts, and experiences across North America—all designed for discerning travelers seeking to escape the daily routine. Noble House can be trusted to unlock the most authentic experiences in the most compelling destinations. This promise is delivered through their carefully curated collection that pairs boutique local charm with consistent high service and comfort standards. All concepts within their collection offer immersive, active adventure experiences that bring out the best of their destinations. Headquartered in Seattle, their family-owned business philosophy creates value for each concept’s community, environment, ownership, staff, and guests. The portfolio includes: over 75 restaurants, bars, and lounges; the Napa Valley Wine Train; a collection of spas, marinas, and private residences throughout the U.S. and Mexico; a range of beachfront resorts from California to Florida; luxury retreats in Jackson Hole, Wyo. and award-winning urban hotels in Seattle and San Francisco. In 2024 and 2025, Noble House was named one of the top 25 hotel brands on T+L’s annual World’s Best list. For more information, visit www.noblehousehotels.com or call 877.NOBLE.TRIP.
Please visit:
Our Sponsor