Under the High Patronage of His Excellency Mr. Félix Antoine Tshisekedi Tshilombo, President of the Democratic Republic of the Congo, Kinshasa will host the first-ever World Music and Tourism Festival. UN Tourism joins the event as a supporting partner, reinforcing the shared value of culture and tourism for sustainable development and for building mutual understanding and peace.
Held under the theme “The Rumba Route for Peace,” the Festival will highlight how music can connect cultures, strengthen communities, and create opportunities. It also supports national efforts to promote cultural heritage, grow the creative economy and build peace through cultural exchange.
Music, Heritage, and Innovation
The festival will spotlight Congolese Rumba recognized by UNESCO in 2021 and its role in shaping identity and tourism. UN Tourism’s involvement is part of wider efforts to link cultural assets to inclusive growth and cross-cultural exchange across Africa.
A Three-Day Programme of Culture and Collaboration
Hosted at the Central African Cultural and Arts Centre (CCAPAC), the Festival will feature Roundtables on:
- Musical diplomacy for peace
- Copyrights and fair pay for artists
- Music and destination branding
- Youth and digital innovation in culture
As well as:
- A Cultural Village and Exhibition Centre
- Performances from Congolese and international artists
- A “Fair Play” Masterclass for artists and entrepreneurs
- A Rumba-themed welcome, Gala Dinner, and cultural tours
As H.E. Mr. Didier M’Pambia Musanga, Minister of Tourism of the Democratic Republic of Congo, stated: The Festival will bring together voices to explore how music shapes lives, drives economic opportunity, and through innovation and technology, fosters greater connection among people.
The mix of music, dialogue, and networking reflects the Festival’s commitment to inclusive development, a goal shared by UN Tourism, which supports culture as a driver of sustainable growth and shared prosperity.
Platform for Exchange
The Festival brings together stakeholders from governments, organizations, businesses, and civil society. Confirmed partners include UNESCO, ARIPO, Sony Music Entertainment, Sound Diplomacy, and cultural leaders from Africa, Latin America, and Europe.
Music speaks to people everywhere. This Festival is a valuable opportunity to celebrate Congolese creativity while supporting local development, regional cooperation, and international understanding. UN Tourism is proud to support an initiative that reflects the shared potential of tourism and culture to foster peace, build bridges and unlock opportunities. UN Tourism Secretary-General Zurab Pololikashvili
This Festival is a valuable opportunity to celebrate Congolese creativity while supporting local development, regional cooperation, and international understanding.
Join Us in Kinshasa
Open to the public, professionals, and youth, the Festival invites all to explore the intersection of music, identity, and tourism. From performances to policy talks, it offers a powerful reminder of how culture can serve as a bridge for peace and connection.
About UN Tourism
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism. An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members. The General Assembly is the supreme organ of the Organization. The Executive Council takes all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly. UN Tourism headquarters are based in Madrid, Spain. The election for Secretary General will be in May 2025.
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