HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

We are thrilled to announce that we’re returning to the iconic Savoy Hotel in London, where we last gathered in January 2020, for this year’s highly anticipated Commercial Strategy Conference. It’s a pleasure to be back, setting the stage once again for insightful discussions, networking, and the latest industry advancements.

READ MORE AND SIGN UP HERE

Event Highlights

Wednesday, January 15th, 2025:

  • Pre-Workshops: Participate in our global certification workshops (CRME, CHDM & CHSL) to enhance your expertise. For more information contact us at [email protected]
    Venue to be announced
  • HSMAI Europe Board of Directors Meeting (Internal)
    The Savoy Hotel, London
  • Leadership Day: An invitation-only event, where we invite HSMAI Europe Advisory Board members, Rising Leaders Council, Board of Directors members, Student Council and special supporters and sponsors of the region.
    The Savoy Hotel, London

Thursday, January 16th, 2025:

  • Commercial Strategy Conference: It has become one of the most compelling and comprehensive learning exchanges for commercial leaders in the hospitality industry. Join us for an unparalleled professional development experience.
    The Savoy Hotel, London
  • HSMAI Awards Europe 2024: Celebrate excellence in the industry at our awards ceremony.
    The Savoy Hotel, London

Friday, January 17th, 2025:

  • Executive Roundtables (by invitation only): Participate in focused discussions on Revenue, Sales, Marketing, and HR & Talent, allowing you to exchange ideas and best practices with peers.
    Venue to be announced

Don’t Miss Out on the Super Early Bird Rate!

This year, as last year we are offering you a Super Early Bird Rate if you sign up now. Register by Wednesday 18th September to take advantage of our discounted rate and secure your spot.

REGISTER

We look forward to welcoming you to London this January!

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry.

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