Rome, Italy – A new chapter in hospitality technology begins with the launch of Elegia, a pioneering consultancy and integrator that defines itself as the independent AI orchestrator for the modern hotelier. In a world where artificial intelligence has evolved from experimental novelty to the backbone of hotel operations, Elegia emerges with a mission both pragmatic and visionary: to design and implement bespoke, high-performance technology ecosystems that deliver measurable growth, operational efficiency, and strategic foresight.
What sets Elegia apart is its refusal to play by the rules of traditional technology vendors. The company neither sells software nor operates within the confines of commissions or referral fees. Instead, it acts as architect and orchestrator, cutting through the noise of an overcrowded market to identify, integrate, and optimize the best available solutions, each one tailored to the unique DNA of every property. This independence ensures that hoteliers receive not a sales pitch but a fiduciary partnership dedicated to their long-term resilience and success.
The company’s philosophy rests on four pillars: expertise, which merges operational knowledge with deep technological fluency; independence, which guarantees unbiased guidance; agility, achieved through API-first integrations that liberate hotels from monolithic and rigid systems; and foresight, the ability to anticipate and prepare clients for the next wave of AI-driven transformation.
At the helm of Elegia stand two figures whose careers embody the convergence of hospitality, technology, and critical thought.
Simone Puorto, a techno-philosopher, consultant, and author, brings over 25 years of international experience in hospitality and digital transformation. Head of Emerging Trends & Strategic Innovation at Hospitality Net, and founder of Travel Singularity and Rebyu, he has published five best-selling books and more than 300 articles, and he lectures in leading MBA programs at EHL, Glion, Les Roches, ESSEC, LUISS, and other top institutions. He has advised more than a dozen global tech companies and made history by organizing Polybius, the first hospitality conference held entirely in the metaverse. Describing himself as a “digital bodhisattva,” he stands among the industry’s most provocative and critical voices, merging philosophical depth with technological vision.
Alessio Re, founder of Klartika, is a strategist guided by the principle “Data First, Talk Later.” Based in Zagreb, he specializes in marketing technology and AI solutions tailored for hotels, with a focus on precision tracking, targeted advertising, and data pipelines. Before launching Klartika, he developed advanced B2B applications and websites for the hospitality sector, leveraging a solid background in IT and open-source software. His global perspective, shaped by living in seven countries and traveling through more than eighty, informs his work with a rare combination of analytical rigor and cultural sensitivity.
Together, Puorto and Re founded Elegia not to offer yet another technological product, but to build orchestrated ecosystems where human insight and artificial intelligence converge to create models of hospitality that are efficient, profitable, and future-ready.
Speaking at the launch, Simone Puorto stated:
What hoteliers need today is not another piece of software. What they need is direction, a compass, in a sector divided between techno-enthusiasts and technophobes. The truth, as always, lies in between. Our job is to help them find that middle ground, where technology serves strategy and not the other way around.
Alessio Re added: Data without orchestration is just noise. Hotels are drowning in fragmented tools and isolated systems, each promising miracles. Our role is to bring clarity, to weave together the threads into a coherent and scalable architecture that works for them, not against them. Elegia is here to transform complexity into confidence.
With a curated partner ecosystem of more than fifty vetted AI solutions, uncompromising independence, and a proven orchestration methodology, Elegia is poised to become a decisive force in redefining how hotels adopt, integrate, and leverage artificial intelligence.
The Origin of the Name and the Visual Identity
The name Elegia pays homage to the haunting instrumental track by New Order, written as a tribute to Joy Division’s Ian Curtis. The piece, a meditation on absence and transformation, captures the same spirit that animates the company: the passage from human fragility to technological transcendence, from loss to creation. Both founders, lifelong admirers of the Manchester sound, chose Elegia as a symbol of continuity, memory, and the poetic potential of systems.
The visual identity, designed by Lorenzo Saliu, founder of SEDPLUS, the multi-awarded creative agency specializing in branding and social media management, translates this philosophy into form. Built on a modernist grid, the mark unites rigor and clarity, drawing inspiration from Italian rationalism, futurism, brutalism, and the Swiss School. Within its geometry, the abstract shape of an eagle emerges, a metaphor for vision, precision, and control. The aesthetic, suspended between Peter Saville, Kraftwerk, and Stanley Kubrick, embodies a brand that does not seek attention but earns it by inevitability, a measured, enduring system.
About Elegia
Elegia is the independent AI orchestrator for hospitality. Founded by industry innovators Simone Puorto and Alessio Re, the company designs and implements bespoke technology ecosystems that optimize operations, enhance guest experience, and drive sustainable growth. With independence as its core value and foresight as its guiding principle, Elegia empowers hoteliers to navigate the complexity of AI adoption and transform innovation into measurable competitive advantage. Learn more at elegia.io.
General Info Elegia
Please visit:
Our Sponsor