Located in one of Eastern Europe’s most popular seaside destinations—the 397-room adults-only hotel offers a vibrant all-inclusive experience on Bulgaria’s Black Sea coast.
Hyatt Hotels Corporation (NYSE: H) announced today the opening of AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection, in the heart of Sunny Beach, Bulgaria. The opening marks the continued expansion of the Alua Hotels & Resorts brand, strengthening Hyatt’s commitment to offering a seamless all-inclusive travel experiences that suit every traveler. The opening of AluaSoul Sunny Beach complements the existing Inclusive Collection brand portfolio in Bulgaria, joining Secrets Sunny Beach, Dreams Sunny Beach, Alua Helios Bay and AluaSun Helios Bay, which opened in 2023.
“The opening of AluaSoul Sunny Beach reflects our commitment to offering exceptional value and memorable moments for guests and World of Hyatt members,” said Manuel Melenchon, Managing Director, South, for Hyatt in EAME. “As travelers continue to seek all-inclusive stays in Europe, we’re dedicated to creating seamless experiences that allow guests and World of Hyatt members to relax in comfort while also connecting with local culture, exploring the destination, and enjoying stays that consistently exceed expectations.”
“We’re excited to celebrate the opening of our newest Alua Hotels & Resorts property,” said Ana Tomicevic, Global Brand Leader, Inclusive Collection, Hyatt. “Alua properties are designed for today’s traveler—those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort. Sunny Beach, with its unique backdrop and vibrant energy, is the perfect setting for this next chapter.”
Juxtaposed between the lively Flower Street and the Sunny Beach Promenade, the adults-only AluaSoul Sunny Beach offers direct access to the famed Boulevard studded with local shops and a vibrant nightlife, offering a contemporary all-inclusive experience with a fresh, modern feel in the heart of this bustling beach town. Whether guests want to explore, relax, or a balanced blend of both, the hotel is thoughtfully designed to match every travel style—offering easy access to Blue Flag beaches, vibrant nightlife, and the rich culture and cobbled, picturesque streets of the UNESCO-listed Nessebar.
“We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer,” said Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach. “Whether looking to relax and unwind, or make the most of the local nightlife, the hotel has something for everyone.”
Tranquil Guestrooms
AluaSoul Sunny Beach’s 397 guest rooms combine modern interior design with all the facilities needed for a relaxing stay, with many touting stunning views of the Black Sea. The hotel’s neutral color-scheme with a touch of vibrant hues, are inspired by the local culture and the surrounding natural beauty. Amenities include complimentary Wi-Fi, air conditioning and walk-in rainfall showers.
Culinary Offerings
From fresh local ingredients to international favorites, the hotel’s six restaurants and bars offer something for every palate. Mare Nubium features hyper-local cuisine in an elegant à la carte setting, while Terra serves a wide range of local and international dishes buffet-style—perfect for a casual, quick bite. The Spot adds nightlife to the mix with live entertainment in a high-energy setting. Guests can also enjoy healthy snacks at Kentia’s terrace, handcrafted cocktails at the poolside Agua bar, and bold Asian fusion flavors at Jojo.
The all-inclusive offer includes three meals daily along with a late continental breakfast, snacks throughout the day, and a selection of alcoholic and non-alcoholic beverages.
Engaging Amenities
The property boasts two outdoor swimming pools – one for relaxation in the sun, and the other for activities. Guests seeking adventure can make use of the hotel’s active offerings, which include water sports like windsurfing, jet skiing, parasailing, kayaking, boat rides and snorkeling.
For guests placing an emphasis on wellbeing, the hotel’s 24-hour fitness center touts floor to ceiling windows and is fully equipped with professional machines and free weights. Guests can also unwind in the hotel’s modern spa, with the choice of a hot tub, sauna, steam room and sensation showers, or partake in a relaxing massage or rejuvenating facial or body treatment to further complement the hotel’s wellbeing offerings.
My Favorite Club
AluaSoul Sunny Beach offers My Favorite Club, designed to provide guests with added comfort and convenience through exclusive benefits, upgraded accommodations, and amenities. These include early check-in and late check-out, access to a reserved area in the Terra restaurant, private hotel areas, and premium accommodation options. My Favorite Club suites, such as the Double Superior Frontal Sea View, are situated in prime locations within the hotel, offering panoramic views of the Black Sea. These rooms come with additional amenities, including a larger TV, a wider selection of toiletries, and a bottle of red wine, and more.
Meetings and Events
Flexible meeting space at AluaSoul Sunny Beach includes Sophia Hall, a 65 m² room which can accommodate up to 60 guests for meetings, presentations, training sessions or informal networking events, surrounded by the stunning Black Sea.
To learn more about the rewarding ways members can enjoy all-inclusive experiences through World of Hyatt, visit Hyatt’s Inclusive Collection. To learn more about AluaSoul Sunny Beach and save an additional 15% with the opening offer for stays through June 19, 2025, visit the resort’s website.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
Hotel website
AluaSoul Sunny Beach
Слънчев Бряг
Burgas, 8240
Bulgaria
+359 55 424 030
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