Too many hotel loyalty programs fall flat—and the data proves it. Only half of hotel chains even offer a loyalty or rewards program, and those that do generate less than a third of total revenue from them.
So, why should you prioritize loyalty when your current approach is already bringing in new guests?
The answer is simple: existing customers spend 67% more on average than new ones. That’s a significant increase to your hotel’s bottom line, and it is achievable with simple shifts in your loyalty strategy.
Check out our new guide to discover how CRM-driven personalization, gamified experiences, and flexible rewards can transform your loyalty strategy from forgettable to revenue-generating.
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ABOUT CENDYN
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests, drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.
Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com
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