Meet the customer
The implementation of the Safara Booking Engine, seamlessly integrated with Revinate, has enhanced our guest booking experience and recovered significant revenue.
Jonathan Holcomb, Vice President, Commercial Strategy, Storey Hospitality
About Storey Hospitality
Based in Northern California, Storey Hospitality operates a curated portfolio of independent luxury hotels, resorts, villas, and furnished apartments around the world—from Fiji to Anguilla. Storey Hospitality takes a highly customized approach to management, celebrating the unique story, spirit, and history of each property to create magical, memorable guest experiences. Their commitment is to maximize value and return on investment.
Storey Hospitality’s challenge
Storey Hospitality aimed to deliver seamless, high-end guest experiences while increasing direct bookings. However, fragmented solutions led to inconsistent messaging and siloed data, creating friction along the guest journey — from cart to confirmation. To drive revenue and maintain brand consistency, they needed integrated technology partners that could perform individually and function cohesively.
By pairing Revinate Marketing with Safara’s high-converting Booking Engine, Storey Hospitality transformed its tech stack into a unified revenue engine. This powerful integration recovered abandoned bookings and significantly increased direct revenue, delivering both operational efficiency and a refined guest experience.
How Revinate Marketing recovered abandoned bookings
Revinate’s Cart Abandonment solution, which automatically captures and adds cart data from the Safara Booking Engine into Revinate Marketing, enabled Storey Hospitality to target potential guests seconds after a booking was abandoned, encouraging them to return to complete their booking. The campaign included:
- Automated drip campaigns: Sent one minute and 48 hours after abandonment
- High-converting subject lines: “Missed Something?” and “Last Chance! Secure Your Dream Getaway”
The impact across four properties:
- 53% average open rate — significantly outperforming industry benchmarks
- 43% average conversion rate — 33% higher than the global average
- 19x ROI — significant returns from Revinate’s cart abandonment solution
- $213K+ in direct revenue — recovered from what would have been lost bookings across four properties in six months
How Safara’s Booking Engine increased purchase revenue
To improve the guest booking experience and drive more direct revenue, Storey Hospitality implemented the Safara Booking Engine at Malliouhana and The Ameswell Hotel, among others. Unlike generic booking tools, Safara is purpose-built to meet modern guest expectations while empowering hotels to stay in control of their brand. With Safara, Storey Hospitality delivered results:
- 139% increase in conversion rates at Malliouhana
- 24–26% increase in average purchase revenue per active user
- Frictionless, on-brand booking experience
- Seamless integration with Revinate, ensuring high-performance cart abandonment recovery that maximizes direct revenue potential
The results: Seamless integration, exceptional impact
By connecting Revinate’s marketing automation with Safara’s high-converting Booking Engine, Storey Hospitality built a connected tech stack that turned abandoned carts into confirmed bookings. In addition to delivering measurable business impacts, the partnership highlights the power of bringing together the right technology partners. When systems work in sync, the results speak for themselves.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate’s Rich Guest Profiles™ data, hoteliers don’t need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate’s direct booking platform and omnichannel communication technology powers 950+ million Rich Guest Profiles across 12,500+ hotels to drive over $17.2 billion in direct revenue.
Media Team
Media team | Revinate
+1 415 671 4703
Revinate, Inc.
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