Hotel Investments AG supports the Primestar Group in the area of hotel expansion in the DACH region.
Hotel Investments AG is pleased to announce the intensification of its cooperation with Primestar Group.
The Primestar Group is a well-known hotel operator that currently operates 20 hotels in major German cities as well as in Vienna in Austria and on Lake Garda in Italy. The hotel portfolio currently comprises 4,301 rooms.
Opening of the largest Hampton by Hilton in Europe: Hampton by Hilton Vienna City West.
On August 30, 2024, the doors of the largest Hampton by Hilton in Europe – Hampton by Hilton Vienna City West – were opened. The impressive hotel at Diefenbachgasse 1-3, 1150 Vienna, has 355 rooms and will redefine convenience and comfort in the heart of Vienna.
As part of the strategic partnership, the Primestar Group and Hotel Investments AG will significantly expand the hotel portfolio in the coming years. A central focus will be on the own brand June Six, which is establishing itself in the city boutique hotel segment. This brand will be complemented by innovative concepts such as June Stay, a long-stay offer, and WorX, a flexible workspace network.
Our close cooperation with the Primestar Group is a decisive step in further expanding our commitment to the hotel sector and strengthening the Primestar Group’s position as one of the leading operators in Europe. We see enormous potential in the further development and growth of our own June Six brand, which is perfectly tailored to the needs of modern travelers. Holger Ballwanz, CEO of Hotel Investments AG
The Primestar Group is focusing its growth on the acquisition of existing hotels, lease agreements and the takeover of operators. With the support of Hotel Investments AG, the Group will further strengthen its market presence in Europe and expand its offering with high-quality and innovative hotel concepts.
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