Global Asset Solutions is to reopen an office in Singapore following its merger with local hotel asset management group, Perceptions Hospitality.

The agreement will see Global Asset Solutions expand significantly in the region, with the addition of expertise from close to 60 hotels in the luxury and upper-upscale segment.

Following the merger, Perceptions Hospitality principal Douglas Louden will join Global Asset Solutions as Managing Partner AP, alongside analysts Irene Pham, Bui Truong Chien and consultant, Atul Bhalla.

 Images above: (L to R) Douglas Louden, Managing Partner AP Irene Pham, analyst Bui Truong Chien, analyst Atul Bhalla, consultant— Source: Global Asset Solutions Images above: (L to R) Douglas Louden, Managing Partner AP Irene Pham, analyst Bui Truong Chien, analyst Atul Bhalla, consultant— Source: Global Asset Solutions Images above: (L to R) Douglas Louden, Managing Partner AP Irene Pham, analyst Bui Truong Chien, analyst Atul Bhalla, consultant— Source: Global Asset Solutions

We have had the privilege of working with Douglas for many years, providing asset management on outstanding hotel assets across Southeast Asia. This merger represents an exciting milestone in our growth, and we are delighted to welcome Douglas and his team into the Global Asset Solutions family of experts.

Asia is at the centre of growth and innovation in the luxury hotel sector, and we are looking forward to deepening our presence in the region. In recent months, we have been entrusted with iconic assets such as The Peninsula Hong Kong and the Park Hyatt Melbourne. Luxury hotels are an increasingly attractive, but complex, asset class requiring specialist understanding to drive returns.

At Global Asset Solutions knowledge and experience is at the heart of our business and this deal will strengthen our position as the leading independent hotel asset manager and advisor in EMEA and Asia Pacific. Alex Sogno, CEO of Global Asset Solutions

Louden added: Having worked alongside Alex and the team at Global Asset Solutions for a number of years, I have a great respect for what they have achieved and look forward to working more closely with them as they grow.

The addition of Louden and his team follows the appointment earlier this year of finance specialist David Ordoñez to the team, in the role of asset manager.

Assets under management at Global Asset Solutions include the award-winning upper luxury hotels such as the Rosewood Phnom Penh, and the Four Seasons Madrid.

Across their asset-managed portfolio, the group reported FY2024 EBITDA growth by 35% YoY. Sogno added: Our priority is the performance of the hotel through effective collaboration between the hotel team, operator, owner and our team. The results we have achieved illustrate the importance of specialist independent asset managers.

About Global Asset Solutions

Global Asset Solutions operates worldwide providing independent hotel asset management services. Clients include PE firms, institutional investors, sovereign funds and family offices, with over $20bn of assets managed in Europe, Asia and the Middle East. The company leans on decades of experience in the luxury sector to deliver bespoke solutions which allow investors to grow their asset value and realise the potential of their assets. www.globalassetsolutions.com

Alex Sogno
CEO & Senior Hotel Asset Manager
Global Asset Solutions

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