London – The FERGUS Group, a Mallorca-based company specializing in the repositioning and management of holiday hotels, is continuing its rapid growth trajectory: With seven new openings in 2025– including highlights in Ibiza, Menorca, Mallorca, and Catalonia – the group is solidifying its position as one of the fastest-growing hotel brands in Spain.
The group’s business model focuses on the strategic revitalization of hotel properties that have yet to reach their full potential. Its goal is to create new guest experiences and increase property and destination value through architectural modernization, clearly defined target group concepts, and efficiency management. Since its founding in 2011, the company has invested over €110 million in repositioning projects.
For the current year, FERGUS Group is projecting revenue of €210 million and a gross operating profit (GOP) of €90 million – representing 88% growth over the past three years. The company now employs more than 2,500 people and manages a portfolio of 34 hotels in Spain’s leading holiday regions, including the Balearic Islands, Catalonia, Andalusia and the Canary Islands.
2025 Hotel Openings
- FERGUS Style Punta Arabí in Ibiza – an authentic lifestyle hideaway for experience-driven travellers. The hotel oozes Ibizan-style architecture, four gastronomic outlets, and direct access to the legendary Hippy Market of Es Canar – the eldest and largest in the Mediterranean.
- Two new properties in Menorca (FERGUS Style Carema Beach & FERGUS Club Carema Splash)
- New family resort in Pineda de Mar (FERGUS Club Pineda Splash) and an Affiliated hotel in Lloret de Mar, both on the Catalan coast
- The opening of tent Arenal in Mallorca – the 9th property launched in just six years since the brand’s inception, underscoring its impressive momentum and growing appeal.
- Entering Palma de Mallorca’s bay with a premium hotel by the end of the year (FERGUS Style Palma Beach).
2027 Openings for Fergus Group in Palma, Mallorca:
FERGUS Group is expanding its footprint in Palma with three new properties set to open in Cala Major in 2027. Following an extensive repositioning project, the upcoming FERGUS Style La Cala, FERGUS Marivent, and tent Costa Palma will each debut with a distinct new identity, aimed at elevating the guest experience through refreshed facilities and enhanced services.
Ideally located to combine beachside leisure with close proximity to Palma’s city centre and the island’s key marinas, the hotels will remain open year-round. They are designed to appeal to a broad spectrum of travellers—from those seeking refined relaxation to those craving flexibility and a deeper connection to the local culture.
Focus on Transformation, Community, and Owner Partnerships
FERGUS Group sees itself not only as a hotel operator but also as a transformation partner for property owners – from family-run businesses to investment funds. Even renowned international hospitality groups such as Grupo Empresas Matutes and Piñero Group have entrusted FERGUS Group with the management of various properties – a testament to the group’s management strength and flexible partnership model.
Driven by a commitment to positive transformation within popular holiday destinations, FERGUS Group integrates sustainability following a holistic ESG approach aligned with the UN’s Sustainable Development Goals that includes social, environmental, and economic impact views. On the social front, FERGUS Group collaborates with the ASPAS Foundation to support the professional integration of people with disabilities through practical, on-site training.
Economic initiatives include hotel renovations that promote destination revitalization and reduce seasonality, as well as measures to lower environmental impact – such as the elimination of single-use plastics and energy efficiency upgrades.
A prime example of this approach is the group’s dynamic tent Hotels brand. All properties are refurbished to reflect a modern “holiday house” feel, with digital-first services and social spaces. The focus lies on giving guests maximum freedom to explore the destination, supported by the innovative Bed & Unlimited Brunch board and the brand’s digital food delivery service, tentlivery in association with Just Eat.
Together, these efforts reflect the Group’s long-term vision of tourism as a force for sustainable community development.
About the FERGUS Group
Headquartered in Mallorca, the FERGUS Group is a Spanish hospitality company specializing in the repositioning, management, and commercialisation of hotel properties. Since its founding in 2011, the group has invested over €110 million in the modernization and repositioning of hotels along the Spanish coast and currently manages a portfolio of 34 hotels. The company is owned by Mallorcan entrepreneur Pep Cañellas, with Bernat Vicens serving as CEO.
FERGUS Group operates through three divisions: FERGUS Hotels, tent Hotels, and Affiliated by FERGUS. FERGUS Hotels include stylish 4- and 5-star properties in prime locations across the Balearic Islands, Canary Islands, Andalusia, and Catalonia, offering Mediterranean charm, thoughtful design, and experiences tailored to a wide range of guest preferences. The group”s total capacity includes 18,442 beds. The brand is further divided into three categories: FERGUS Hotels for sun and sea vacations, FERGUS Club for all-inclusive family getaways, and FERGUS Style for premium seafront escapes.
The second brand, tent Hotels, launched in 2020, is based on a modern, unconventional lodging concept with a clean design and the innovative B&UB (Bed & Unlimited Brunch) model – offering maximum flexibility. Tent Hotels are currently available in Mallorca, Málaga, and the Costa Brava. Through Affiliated by FERGUS, the group also supports independent hotels in optimizing performance with professional structures and efficient operations.
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