Cendyn™

Cendyn, a global integrated hotel technology and services company, announced today it has promoted Yakesh Arora from senior vice president of global engineering to chief technology officer (CTO). Arora is an entrepreneurial CTO with a track record in developing cutting-edge, scalable products for clients, resulting in significant increases in revenues and margins. He successfully built, managed, and trained multiple teams to deliver industry-first projects, increasing both market share and revenues.

Arora has spent nearly 25 years in technology, 15 of which have been in the hospitality industry. He joined Cendyn in 2022 as part of an acquisition, and before joining the company, he was the co-founder and CTO of a disruptive tech startup in the hospitality sector. In that role, he built an industry-first guest management and marketing platform, migrated products to the AWS cloud, designed and built a SaaS hotel booking engine, and more.

Upon joining Cendyn as SVP of software engineering and later SVP of global engineering, he continued to lead research and development teams as they transitioned from stand-alone product development teams into one common engineering workforce, increasing agility and quality. He has been responsible for re-architecting a key CMS product, driving down cloud costs by 70 percent, and laying the foundation for a true SaaS product.

I am thrilled to begin this exciting new chapter as chief technology officer at Cendyn. I am deeply grateful for the opportunity and the trust placed in me to help drive continued stability, innovation, and growth for the company. Yakesh Arora, CTO, Cendyn

We are extremely fortunate to have Yakesh. He has been instrumental in helping Cendyn move towards consolidating our product portfolio, and his extensive experience in developing disruptive technology for the hospitality sector has enhanced our efforts. Yakesh’s expertise in R&D is unparalleled, and combined with his proven leadership track record, he is already playing a vital role in propelling our company forward. Jack Blaha, CEO

ABOUT CENDYN

Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 35,000 customers worldwide in more than 150 countries generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

Cendyn has over 35,000 customers worldwide in more than 150 countries. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India. To find out more, visit cendyn.com

Kim Dearborn

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