MANILA — Ayala Land Hospitality (ALH), the hospitality arm of Ayala Land, Inc., has partnered with IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software and services, as part of its broader transformation strategy to strengthen commercial capabilities and future-proof its growing hotel and resort portfolio in the Philippines.
Following a competitive evaluation process, ALH selected the IDeaS G3 Revenue Management System (RMS) to support smarter pricing, forecasting, and operational efficiency across its Seda Hotels and El Nido Resorts brands. The technology enhances ALH’s ability to respond dynamically to market shifts, drive higher profitability, and give teams more time to focus on strategic, guest-centric initiatives.
Partnering with IDeaS supports our long-term vision of building a more intelligent, responsive, and performance-driven hospitality organization. As we scale across diverse market segments and geographies, we need systems that help us make better decisions—faster. George Aquino, President and CEO, Ayala Land Hospitality
We’re proud to be part of Ayala Land Hospitality’s transformative journey. Their vision for modern, data-driven hospitality aligns with our mission to empower the industry with intelligent solutions that deliver meaningful impact. Jurgen Ortelee, Managing Director of APAC, IDeaS
The move is one of several strategic investments ALH is making to elevate its commercial approach—alongside digital upgrades, guest experience platforms, and loyalty innovations.
About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With over 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 161 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.
About Ayala Land Hospitality
Ayala Land Hospitality (ALH) is a leading Philippine hospitality group, operating a diverse portfolio of urban hotels and luxury island resorts under Seda Hotels and El Nido Resorts, respectively. ALH combines Filipino warmth with modern comfort, delivering exceptional stays rooted in sustainability, service, and smart operations. Complementing its local brands, Ayala Land Hospitality’s portfolio includes iconic international hotels including Raffles and Fairmont Makati, New World Makati, and Holiday Inn & Suites Makati.
Elliott Mest
Public Relations
862-371-0511
Please visit:
Our Sponsor