Los Angeles, CA – August 12 , 2025 – The Boutique & Luxury Lodging Association (BLLA), the foremost organization dedicated to advancing the world of independent boutique and luxury lodging, proudly announces Romeo Bravo Software (RBS) as the newest member of its exclusive Inner Circle Club (ICC) program.
Romeo Bravo Software (RBS) is a global provider of Integrated Property Management Software (PMS) solutions designed to serve the evolving needs of hospitality businesses. With a strong vision to lead the industry in AI-driven transformation, RBS empowers clients to become more efficient, guest-centric, and profitable.
The Inner Circle Club is BLLA’s most selective partnership tier—reserved for handpicked vendor partners who demonstrate exceptional quality, trustworthiness, and alignment with BLLA’s mission. ICC members are considered integral contributors to the boutique community’s growth, bringing meaningful value and forward-thinking solutions.
“Romeo Bravo Software exemplifies the modern boutique ethos,” said Frances Kiradjian, Founder & CEO of BLLA. “Their thoughtful technology, combined with a boutique-minded approach to service, makes them an ideal addition to our Inner Circle Club. We are delighted to welcome them into this elevated community of aligned partners.”
The Inner Circle Club brings together a curated group of world-class companies that support boutique hospitality through excellence, education, and authentic connection. RBS joins an elite roster of vendors who are shaping the future of independent lodging.
“We’ve long admired BLLA’s mission to support independent hospitality,” said Jerry Abbott, COO of Romeo Bravo Software. “Becoming part of the Inner Circle Club deepens our commitment to serving this vibrant community with technology that is as thoughtful and unique as the properties themselves.”
About BLLA
The Boutique & Luxury Lodging Association (BLLA) is the official trade organization for independent boutique and luxury hotel and lodging professionals around the world. Founded in 2009, BLLA leads the movement for authentic, design-forward hospitality through advocacy, education, and powerful community-building. The next Boutique Hotel Owners conference is being held on September 29-30 in Westlake Village, CA.
About Romeo Bravo Software
Romeo Bravo Software (RBS) creates intuitive operational software designed explicitly for boutique and independent hospitality businesses. With a focus on functionality, service, and boutique-centric innovation, RBS helps hotels streamline workflows and elevate the guest experience.
Media Contact
Media Relations Boutique & Luxury Lodging Association
[email protected]
Frances Kiradjian
Founder & CEO
+1 818 264 4810
BLLA
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