This CBRE report provides an in-depth analysis of the current CEE & SEE hotel market. It highlights the sector’s strong recovery and growth potential.

  • The travel and tourism sector in the region is experiencing a significant rebound in 2025, exceeding pre-pandemic levels.
  • Key performance indicators are trending upwards across most markets.
  • The region is witnessing a steady expansion in the number and quality of hotel rooms, with a focus on 4- and 5-star developments.
  • Investment volumes in the CEE hotel sector increased significantly in 2024 and continue to show momentum in 2025.
  • Despite challenges, the outlook for the CEE & SEE hotel market remains positive, driven by strategic investments and a focus on sustainability.

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CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2023 revenue). The company has more than 130,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves a diverse range of clients with an integrated suite of services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.

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