9 June 2025 – The Branded Residences Forum Asia 2025, set to take place on 25 June at The Athenee Hotel, a Luxury Collection Hotel in Bangkok, has unveiled its programme for what will be an action-packed day of strategic networking, high-level discussions, and exclusive market insights to help shape the future of this dynamic sector in the hospitality industry.
The event, organised by The Bench in collaboration with C9 Hotelworks in response to the unprecedented growth in branded residences, will bring together the world’s most influential hospitality brands, real estate developers, investors, and industry experts.
Jonathan Worsley, Chairman & CEO of The Bench, said: “After the overwhelming success of the inaugural Branded Residences Forum launched during FHS World in Dubai last year, and now an annual event in its own right, we are very excited for this booming sector to take centre stage in Thailand with the first edition of the Branded Residences Forum Asia. We look forward to providing a platform for leaders in this sector to come together to explore new opportunities, forge meaningful partnerships and shape the future of branded residences.”
The day will kick off with ‘A Founder’s Perspective on the Evolution of Branded Residences’ with insights from Ho Kwon Ping, Founder and Executive Chairman, Banyan Group, in conversation with David Johnson, Chief Executive Officer, Delivering Asia, discussing growth, challenges, and the future of the industry.
Jeff Tisdall, Chief Business Officer, Accor OneLiving, will deliver a TenX Leadership Talk on the state of the industry, which is followed by the ‘Global Branded Residences Market Update’ with Bill Barnett, Managing Director, C9 Hotelworks, and Riyan Itani, Founder & Director, Global Branded Residences.
Ahead of his session, Bill Barnett, Managing Director, C9 Hotelworks, said: ”Asia Pacific’s branded residence sector is coming of age. It’s an exciting and vibrant time for the industry, though each country has it’s own storyline and dynamics. This event will be an opportunity to put the pieces together as the surge in branded residences are maturing in it’s own real estate asset class.”
The programme continues with a series of panel discussions covering the industry’s hottest topics. These include a session on hospitality groups’ branded residences strategies featuring speakers from some of the world’s leading brands including IHG Hotels & Resorts, Marriott International, Four Seasons and Rosewood Hotel Group; the role of design in elevating branded residences; financial and legal frameworks behind contracting for branded residences; creating loyalty beyond stay, as well as a look beyond hospitality with a panel discussion on how fashion, food and automotive brands are shaping branded residences. In addition, Richard Stevens, Group CEO, Sectorlight, will be moderating the session titled ‘Selling Branded Residences – Cognitive Marketing and the Power of Brand Essence’ in conversation with Lindsay McGinn, Global Vice President Residential Marketing, Accor, and Jenny Naylor, Managing Director Advisory, Brand Atlas .
With global demand at an all-time high and Asia emerging as the fastest-growing market, the programme will have a spotlight on regional markets including Vietnam, moderated by Catherine Edwards, Chief Growth Officer, QUO with representatives from Savills Hotels Asia Pacific, Indochina Capital Corporation and The Ascott Limited, and Japan, moderated by Eric Levy, Managing Director, Tourism Solutions International with panelists from GOYOH, C9 Hotelworks, and List Development Co. In additon, Omar Romero, Chief Development & Luxury Officer, Minor Hotel Group Limited, and Riyan Itani, Director & Founder, Global Branded Residences, will have a conversation about what luxury means in Asia from a branded residences perspective.
The event will conclude with a VIP networking reception at Anantara Siam Bangkok Hotel, hosted by Minor Hotels.
For more information and to register, please visit www.brandedresidencesforum.com
About The Bench
The Bench has built a legacy as a global curator of opportunity, designing transformative forums and summits that empower the hospitality and travel industries to connect, innovate, and thrive. With over two decades of expertise, The Bench creates platforms that go beyond transactions to inspire collaboration and drive meaningful change.
Each event brings together government leaders, tourism ministries, global travel associations, leading hospitality brands, hotel owners and investors, airlines, destination developers, and more. From flagship gatherings like FHS World (formerly AHIC) and FHS Saudi Arabia, to FHS Africa (formerly AHIF) and AviaDev, The Bench creates events where ideas spark, relationships deepen, and investments take flight.
The Bench thrives on fostering dynamic and forward-looking dialogues, uniting industry pioneers to address challenges, seize opportunities, and co-create the future. Each event is crafted to deliver more than just connections – it’s about transforming ideas into action and building a better tomorrow.
Anne Bleeker
In2 Consulting
+971 56 603 0886
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