Introduction
The short-term rental (STR) market has experienced a significant boom in the last two decades due to the rise of online booking providers and the increased digitalisation of the tourism value chain. These platforms have simplified the process of offering accommodation services, leading to a surge in the popularity of STRs.
This report comprehensively explores the current situation of the STR market in Europe from two perspectives – the country level and the capital city level
Beware of the boom
This report comes at a critical time when many popular tourism destinations across Europe face challenges directly caused by the growth of STRs.
These challenges span environmental, social and governance domains. Popular tourism hotspots in cities lose their local population, diminishing their attractiveness. Also, the space in residential areas is increasingly occupied by STRs, leading to unchecked real estate growth and the proliferation of the grey economy.
At the crossroads
Many countries and cities are at a crossroads, with some already implementing limitations on new (and existing) STR licenses.
This analysis aims to provide an understanding of the robustness of the STR market and underscores the necessity of regulating the overall STR market to effectively address the associated challenges.
About Horwath HTL
Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.
For more information, please visit www.horwathhtl.com.
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