Created by Smartvel, specialists in AI travel content, this detailed report shows the best and most effective ways to market hotels in a very competitive industry, outlining each strategy.

It covers:

  • Digital Marketing – Paid media, Owned Media, Earned Media
  • Conversational Marketing – Chatbots, social
  • Content Marketing – Podcasts, emails, blogs, guides
  • Loyalty Marketing – points, air miles
  • Hospitality Marketing – Apps, AI, big data
  • Experiential Marketing – Live Events, Pop ups VR experiences
  • New technologies
  • Sustainability – Wellness packages, eco focused keywords

The report contains examples of best practices from leading hotel brands Marriot, Hilton, Four seasons and more and it includes research from Industry bodies including Global Hotel Alliance and Skift.

Highlights include:

  • Hilton’s AI Customer Service has replied to 50K + inquiries with a 94% satisfaction rating
  • Four Seasons extended its chat service to WhatsApp exchanging over 3.5M messages
  • Marriot partnered with Uber Eats allowing members to earn loyalty points
  • Hilton allows members to pool loyalty points

The report has been created for hoteliers to fully understand and consider each discipline then decide on the most effective strategy for their campaign.

Acces the Report

CRM & LoyaltyEmail marketingDigital MarketingContent Marketing Smartvel

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