As the year draws to a close, it’s the perfect time to reflect on where the hospitality industry stands in its sustainability commitments. Let’s look back at insights from Booking.com’s 10th annual “Travel & Sustainability” report. The findings reveal a clear shift: travellers are more informed, intentional, and expect visible action.
Here’s what the data tells us:
- 53% of travellers are increasingly conscious of tourism’s impact on local communities as well as the environment.
- 93% say they want to make more sustainable travel choices, and many already are.
- 73% want their spending to benefit local communities, and 69% hope to leave destinations better than when they arrived.
Turning insight into action:
Let guests feel the part of something meaningful, and every touchpoint, from the key card in their hand to local initiatives they can engage with. The more visible and tangible your sustainability efforts are, the stronger the trust and connection you build. Simple displays, community partnerships, or clear certifications can transform abstract claims into stories guests believe in.
A practical example:
At GCSTIMES, we help hotels make sustainability visible. When properties order over 10,000 sustainable key cards made from wood, plant-based leather, or PLA, we provide a complimentary Carbon-Reduction Certificate, elegantly framed and ready for display.
ABOUT GCSTIMES
Since 2011, GCSTlMES has pioneered sustainable development, evolving from smart card R&D to sustainable material innovation. Today, we stand as a global platform for sustainable solutions.
Sustainability is our foundation. Through technological innovation and creative solutions, GCSTlMES delivers diverse services and tangible products, positioning ourselves as both manufacturers and innovators.
GCSTlMES believes technology should empower human progress and cultural preservation. By integrating sustainability into technology, we aim to make it “warm” and purposeful. Our products serve as cultural ambassadors, promoting local heritage worldwide.
Brand Portfolio: GCS, AUROkeys, Xenyra, and Glint Spot, offering sustainable smart cards, creative (custom-shaped) key cards sustainable supplies, cultural gifts, and bespoke design and related services.
Currently, GCSTlMES has five operational centers in China, US, UAE, France, and Australia, along with 20 subsidiaries and offices worldwide. Its services extend to over 140 countries and regions supporting more than 100,000 international hospitality group in achieving low-carbon and sustainable development goals.
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