Source: IDeaS
MINNEAPOLIS — IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, is proud to announce that its Spotlight marketing optimization solution has been named the winner of the Problem Solvers: Data Provider category in the 2025 Skift IDEA Awards. The solution was selected by an independent panel of expert judges, who narrowed their choices to just 28 category winners across more than 420 entries–the most in the history of the event.
Skift’s annual IDEA Awards were founded to shine a light on brands, agencies and innovators shaping the next chapter of travel across seven distinct categories: Industry Innovators, Change Makers, Creative Thinkers, Problem Solvers, Travel Technology, Short-Term Rentals and Meetings & Events.
Spotlight earned top honors for its role in helping hospitality providers become fully integrated, data-driven commercial organizations. By equipping marketing and revenue teams with a shared basis of real-time demand insights and predictive analytics, Spotlight enables operators to act faster, align strategies, and capture incremental revenue opportunities with confidence.
Winning this Skift IDEA Award underscores the transformative impact of Spotlight and reflects IDeaS’ evolution as a partner in end-to-end commercial success. In addition to our industry-leading revenue management system, we deliver intelligent, integrated solutions that connect marketing, revenue, and operational strategies. Spotlight exemplifies this vision, turning real-time demand intelligence into coordinated actions that drive measurable revenue growth and long-term profitability. From our earliest days, IDeaS has been committed to helping hotels, resorts, and other hospitality providers anticipate market shifts, collaborate seamlessly across functions, and compete with confidence in an increasingly dynamic, data-driven world. Sanjay Nagalia, Co-Founder, Chief Operating Officer & Technology Officer at IDeaS
For more information about Spotlight, visit ideas.com/marketing-optimization/.
About IDeaS
IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With over 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 161 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.
Elliott Mest
Public Relations
862-371-0511
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