Developing a Social Media Plan for your Hotel
In the past article, we discussed who should be in charge of the social media for your hotel. Whether you are tasking your in-house team or outsourcing to an agency,…
Leveraging Creativity and Grit to Reveal Existing Hotels’ Hidden Potential
If you walked into the Pearl Hotel in Waikīkī in 2019, you’d see a fairly typical mid-century hotel with questionable architecture, lacking amenities and in need of major upgrades throughout.…
Demystifying PMax for hotels: A balanced perspective on transparency and control
Confused about PMax for your hotel? You’re not alone. This article cuts through the noise, explaining how PMax works and what level of control you really have. We’ll also show…
Becoming a hospitality entrepreneur: Bridging cultures & opportunities
Raised in New Delhi into a family where few have had the chance to travel abroad, it was always a dream of Sarthak Sharma’s to explore and immerse himself overseas.…
The 7 segments of sustainable tourists in Switzerland
Sustainable consumer behavior in hospitality encompasses actions that help preserve the environment, such as green purchasing, recycling and conserving natural resources. In the tourism context, this includes actions such as…
It’s the End of Search Advertising as We Know It (And I Still Don’t Know if I Feel Fine…)
As we move further into generative AI experiences in Search, it's becoming increasingly clear that the traditional advertising models used by search engines need some rethinking. Perplexity's decision to introduce…
Australian and Asia Pacific hoteliers divided on outlook for 2024/25, according to JLL Hotel Operators’ Sentiment Survey
The newly released JLL Hotel Operators’ Sentiment Survey 2024/2025 is forecasting mixed fortunes for the hotel sector across the Asia Pacific in the year ahead. The annual survey is based…
Tryp By Wyndham Southport Gold Coast Set To Open In October
TRYP by Wyndham Southport Gold Coast — Photo by Wyndham TRYP by Wyndham Southport Gold Coast — Photo by Wyndham TRYP by Wyndham Southport Gold Coast — Photo by Wyndham…
U.S. hotel commentary – July 2024
Top-Line Metrics (July 2024 vs. July 2023): Occupancy: 68.8% (-0.5%) Average daily rate (ADR): US$161.69 (+0.5%) Revenue per available room (RevPAR): US$111.18 (flat) Key Points Flat RevPAR Bifurcation among chain…
Less global markets show RevPAR growth, but Olympics and concerts produce highlights
STR's global "bubble chart" update for the four weeks ending 24 August 2024 shows 61% of markets with year-over-year growth in revenue per available room (RevPAR). That was a three-point…