From data to action – driving ROI from data in hospitality
"We have so much data, but we still don´t really get much out of it," was a recent lament from a major hotel chain. This is a common problem, so…
Bansko Hotels
"We have so much data, but we still don´t really get much out of it," was a recent lament from a major hotel chain. This is a common problem, so…
AI in hospitality isn't just about chatbots—it's about automation, efficiency, and data-driven decision-making. At ITB, Chris Egan of Cendyn emphasized that the most impactful AI applications are often behind the…
What are the 2025 must-have uses of AI in hotel marketing? — Photo by Hospitality Net Recently Revfine asked its Panel of Digital Marketing Experts the question What are your…
We’ve seen this before. The internet, OTAs, online review management—those who moved early reaped the rewards. They weren’t necessarily the best, they were just ready when the shift happened. AI…
Email marketing remains one of the most powerful tools in a hotel’s marketing arsenal, and continues to outperform other digital channels. Effective e-marketing is crucial for hotels to stand out…
Hotels today are racing to meet guests’ expectations with technology such as touchless check-ins. The real differentiator isn’t what wows guests at first sight—it’s what happens when no one’s looking.…
Hotel chains with strict brand guidelines often deliver some of the most consistent marketing in the industry — a major benefit for travelers who value reliability. But when corporate dictates…
I just received an email from the Dollar Shave Club. I’ve been a member (as in customer) of the “club” for more than 10 years. I joined the club after…
IHG Hotels & Resorts (IHG) is working with Peninsula Bay Investment Co., Ltd to return InterContinental Hotels & Resorts, the world's first and largest international luxury hotel brand, to Cambodia.…
Today, hotel digital marketing is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a…