Highest Season

AMSTERDAM, THE NETHERLANDS – Highest Season, a leader in commercial strategies and sales courses that generate revenue for hotels, is excited to introduce the Hotel Sales Mastery Course. A unique, online training program that goes beyond traditional hotel sales education.

Research has shown that people tend to forget up to 90% of the information they’ve learned within a week, making classic half-day or full-day training sessions that focus on isolated aspects, such as cold calling or specific sales techniques, largely inefficient (Learningguild.com). To combat this “forgetting curve,” a more effective approach involves longer, continuous training that revisits and reinforces key concepts to ensure they stick. The Hotel Sales Mastery Course addresses this by offering a complete, holistic approach to mastering hotel sales, providing sustained learning that leads to long-term success.

This course is the culmination of more than two decades of combined experience across hotels, serviced apartments, coworking spaces, consultancies, and Silicon Valley tech companies. The curriculum is designed to guide hotel sales managers through every step of the sales process—from understanding the evolving landscape of hotel sales, identifying and engaging with potential customers, to closing contracts and maximizing ROI and growing reservations.

David, the founder of Highest Season, who previously co-founded the hotel sales tech solution Your Rocket Fuel explains, The hotel industry has undergone significant changes, and old sales strategies such as Sales blitzes are no longer sufficient. Our course is designed to equip hotel sales professionals with the tools and knowledge they need to thrive in today’s dynamic market.

Participants will benefit from over 25 hours of engaging video content, practical assignments, and exclusive insights into modern sales techniques tailored specifically for the hotel industry. The course also offers a 30-Day 100% Risk-Free Satisfaction Guarantee, allowing learners to start with confidence.

Testimonials from early adopters, such as Sjoerd Vendriks, Commercial Director at Zoku, highlight the course’s impact: This hotel sales course offers cutting-edge strategies and innovative techniques that are not only practical but also future-proof. The principles taught have led to immediate improvements in our corporate sales performance.

About Highest Season

Highest Season is a consulting agency dedicated to driving revenue growth for hotels through innovative commercial strategies and specialized sales courses. The agency began with tailored consulting for boutique hotels and chains, and have since developed the Hotel Sales Mastery Course, designed to elevate hotel sales teams to outperform the competition. Trusted by industry leaders like Zoku, Limehome and IC Campus, Highest Season is committed to transforming hotel revenue performance.

www.highestseason.com

David Kijllstra

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