Google’s recent unveiling of what it calls a “new class of agentic experiences” feels like a turning point. At its I/O 2025 event in May, for example, the company showed off a digital assistant that didn’t just answer questions; it helped work on a bicycle repair by finding a matching user manual, locating a YouTube tutorial, and even calling a local store to ask about a part, all with minimal human nudging. Such capabilities could soon extend far outside the Google ecosystem. The company has introduced an open standard called Agent-to-Agent, or A2A, which aims to let agents from different companies talk to each other and work together.
The vision is exciting: Intelligent software agents that act like digital coworkers, booking your flights, rescheduling meetings, filing expenses, and talking to each other behind the scenes to get things done. But if we’re not careful, we’re going to derail the whole idea before it has a chance to deliver real benefits. As with many tech trends, there’s a risk of hype racing ahead of reality. And when expectations get out of hand, a backlash isn’t far behind.
Let’s start with the term “agent” itself. Right now, it’s being slapped on everything from simple scripts to sophisticated AI workflows. There’s no shared definition, which leaves plenty of room for companies to market basic automation as something much more advanced. That kind of “agentwashing” doesn’t just confuse customers; it invites disappointment. We don’t necessarily need a rigid standard, but we do need clearer expectations about what these systems are supposed to do, how autonomously they operate, and how reliably they perform.
And reliability is the next big challenge. Most of today’s agents are powered by large language models (LLMs), which generate probabilistic responses. These systems are powerful, but they’re also unpredictable. They can make things up, go off track, or fail in subtle ways—especially when they’re asked to complete multistep tasks, pulling in external tools and chaining LLM responses together. A recent example: Users of Cursor, a popular AI programming assistant, were told by an automated support agent that they couldn’t use the software on more than one device. There were widespread complaints and reports of users canceling their subscriptions. But it turned out the policy didn’t exist. The AI had invented it.
Read the full article at MIT Technology Review
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